Guide for electricians
What an electrician website needs, in priority order
You don't need every feature on day one. You do need the right few. Here's what to launch with, what to add next, and what you can safely skip, with examples from working templates.
| Priority | Features |
|---|---|
| Launch with | Tap-to-call number on every page, clear services, service area, a contact form for people who can't call, a phone-friendly layout, accurate contact details, fast loading |
| Add next | Verifiable credentials, genuine reviews, emergency information (if you offer it), photos of your own work, measurement, accessibility checks |
| Nice to have | Online booking, a page per major service, answers to common questions |
| Skip for now | Pop-ups, auto-playing video, image sliders, chatbots you won't monitor, stock photos of other companies' work |
Launch with these
1. A tap-to-call phone number on every page
Most people looking for an electrician are on a phone and want to talk to someone. Put your number in the header as a tap-to-call link, and on small screens consider a sticky call bar at the bottom. If someone decides to call, they shouldn't have to scroll to find out how.
See the call-first demo: the number appears in the header, the hero, an emergency strip and a sticky bar on phones.
2. Clear services
List the work you want more of, in plain words a homeowner would use: "panel upgrades" rather than "service equipment replacement". Short cards on the home page that link to a fuller explanation work well for visitors and search engines.
3. The areas you serve
"Do they come to me?" is usually the first question. Answer it with a plain list of towns or areas. Avoid pages that repeat the same paragraph with a different town name swapped in: they rarely help and make the site look thin.
4. A way to reach you when you can't answer
You're on a job, on a ladder, or it's 9pm. A short callback or quote form catches the people who would otherwise call the next electrician on the list. Keep it short: name, phone, town and a sentence about the problem is enough for a callback. Make sure it actually sends somewhere, and test it.
For bigger projects, a form that asks about the job first works better. Try the two-step quote form in the commercial demo.
5. A layout that works one-handed on a phone
Big tap targets, readable text without zooming, and no sideways scrolling. Check your site on your own phone, outdoors, with one hand. That's how many of your customers will see it.
6. Accurate contact details and hours
Your business name, phone number and hours should match exactly everywhere they appear: your site, your Google Business Profile and directories. Mismatches confuse customers and make it harder for search engines to trust the information.
7. Fast loading
A slow site loses people before they see your number. Keep pages light: compressed images, few or no third-party widgets, and no auto-playing video. The templates here use inline illustrations instead of large photos, which keeps them quick.
Add these next
8. Credentials people can check
Show your license number and insurance details exactly as issued. Where your licensing body has a public lookup, link to it. Only show what's true and current; each of our templates leaves a clearly marked space for these instead of inventing them.
9. Genuine reviews
Real reviews from real customers, used with permission, are among the strongest trust signals you can have. Never write your own or copy them from elsewhere. If you're new and don't have any yet, leave the section out until you do.
10. Emergency information, if you offer it
If you take emergency call-outs, say so near the top of every page with the number beside it, and list the warning signs that mean "call now": burning smells, scorched outlets, a hot or buzzing panel, power lost to part of the home. If you don't offer emergency work, don't imply it.
11. Photos of your own work
Your vans, your team and jobs you've finished say more than any stock photo. Phone photos are fine if they're sharp and well lit. Get customers' permission before showing their homes.
12. Measurement
Set up basic analytics so you can see how many people visit, where they come from, and how many call or send a form. Even a monthly glance tells you whether changes are working.
13. Accessibility basics
Good color contrast, text that can be enlarged, descriptive link text, form labels and visible keyboard focus. These help everyone, including older customers and people using screen readers, and they overlap with what search engines reward.
Nice to have
- Online booking for non-urgent work, if you can keep the calendar accurate.
- A page per major service once you have something useful to say about each one.
- Answers to common questions, shown on the page rather than hidden in a chat widget. The solar and EV demo uses expandable questions that stay readable by search engines.
Skip these for now
- Pop-ups and interstitials that cover the page, especially on phones.
- Auto-playing video and image sliders, which slow pages and are rarely watched.
- Chatbots you won't monitor. An unanswered chat is worse than none.
- Stock photos of other companies' crews. Customers notice.